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OHA Statewide Campaign - 'Do The Right Thing'

OHA’s COVID-19 Mitigation Ads Earn National Awards, Recognition

The Ohio Hospital Association in September 2020 launched two national award-winning television advertisements as part of a $1 million COVID-19 mitigation campaign. The ads featured two COVID-19 survivors and their emotional pleas for Ohioans to take the necessary precautions to prevent the spread of the virus.

Overview - Campaign

OHA on Sept. 23, 2020 launched a $1 million public awareness campaign urging Ohioans to do the right thing to prevent the spread of COVID-19. The campaign included television, radio and social media advertisements that ran from Sept. 23 – Nov. 24 in markets across Ohio. The video and radio announcements featured two COVID-19 survivors sharing their experiences to motivate Ohioans to take necessary precautions. 

“COVID-19 is a very real threat, and these stories are important reminders about the damaging effects the virus can have on a person’s life,” says Mike Abrams, president and CEO of the Ohio Hospital Association. “It is imperative that we all do our part to stop the spread of this virus. We know what works — wearing masks, social distancing, regular disinfecting and hand washing. These are actions we must all take, every day, to protect ourselves and others.” 

View the press release. 

We Know What Works - COVID-19 Survivor Chris Kielsmeier

Chris Kielsmeier, 44, women’s basketball head coach, Cleveland State University, tested positive for COVID-19 in March 2020 and spent six days in the hospital. Kielsmeier recalls being anxious and frightened for his life. Grateful to be alive, he credits his recovery to the tremendous care he received and the health care heroes who provided hope during his treatment. He hopes sharing his story will compel Ohioans to come together and take the necessary precautions to protect each other. 

Nothing Prepares You - COVID-19 Survivor Stacey Unsinger

Geneva resident Stacey Unsinger, 51, spent three weeks in a medically induced coma and on a ventilator after being diagnosed with COVID-19 in March 2020. The mother of four describes her experience as “terrifying,” and she feels lucky to be able to share what happened. During her 7-week hospital stay, Unsinger says she had moments when she did not know if she would survive, and she urges everyone to be safe and take the virus seriously.

Awards and Recognition

OHA's COVID-19 mitigation campaign earned multiple awards at the 42nd Annual Telly Awards competing with 12,000+ entries from all 50 states and five continents. The overall "Do The Right Thing" campaign received the silver award in the Not-for-Profit for Regional TV Campaign category. The “We Know What Works” segment received four different awards: Gold award for People’s Choice in the General-Regional TV category; and Silver awards in the Public Interest/Awareness, Not-for-profit and Public Service/Social Responsibility regional TV categories.