Ad Council to Address Overdose Crisis Through Public Awareness Efforts

The Ad Council May 16 announced a holistic approach to the overdose crisis, featuring two distinct initiatives: one with leading technology companies Google, Meta and Snap and one with public health organizations to address the current overdose epidemic facing the United States that will be underway later this year. The efforts will roll out beginning in the summer of 2022 to educate young Americans and their parents and caregivers about the dangers and prevalence of fentanyl in counterfeit pills and illicit drugs, and, separately, to help individuals with substance use disorders navigate resources and start their recovery journey. Read the full press release here