Vaccine Communications Tools Available, More in Development

A series of COVID-19 vaccine communications tools have been released for hospitals to use. Additional options are expected to be released over the next few weeks and will be added here as they become available.

The Ohio Department of Health on Jan. 4 released multilingual versions of the state's communication's toolkit. Click here for the updated toolkits.

The American Hospital Association and the Ad Council have teamed up to develop a "My Why" campaign including three social media friendly videos expected in the next few days. The videos feature nurse-to-nurse, physician-to-physician and allied health professional-to-professional conversations on why they chose to get the vaccine.

The AHA campaign is unbranded and can be adapted by any hospital. A second series of tools will be coming the first weeks of January aimed at the consumer audiences. The CDC provided a comprehensive messaging matrix for health care providers to use with staff.

Here are the tools available today:
  • The Ohio Business Roundtable is leading a coalition to Stop the Spread of COVID-19 and its effect on Ohio’s employees and businesses. The group released a toolkit of communications assets available for businesses and hospital to use. OHA is proud to be a member of the OBRT and coalition.
  • The AHA, the American Medical Association and the American Nurses Association on Dec. 15 released a letter urging health care workers to get the COVID-19 vaccine when it's their turn.
  • The CDC released a vaccine communication toolkit Dec. 11, much of it aimed at health care workers. The kit includes fact sheets, posters, stickers, slides and more (posters include Why get vaccinated, Three reasons you were given top priority, etc.). Materials are currently English-only, but CDC expects it will have Spanish-language versions coming soon.
  • COVID-19 consumer vaccine resource page from AHA.
  • #myWHY Social Campaign that amplifies health care workers’ voices on the importance of getting vaccinated against COVID-19. Using the hashtag #MyWhy and tagging @AHAhospitals, physicians, nurses, respiratory therapists and others are encouraged to share videos, social posts or written testimonials when it’s their turn to receive the COVID-19 vaccine. Download free graphics here.
  • New mask / Flu content - The AHA's latest Wear A Mask messaging packet (and new graphics) is available here. This includes specific holiday messages and promotion for an end-of-year “Forever Grateful” campaign thanking health care heroes for all their work this past year.
  • The Institute for Public Relations produced an in-depth guide outlining research, theories, models, levers, and research-driven recommendations to help ensure effective communication strategies for organizations worldwide.