Toolkit Resources Provided to Amplify Faces of Medicaid Ad Campaign

April 4, 2025

The Coalition to Strengthen America’s Healthcare has launched new advertising efforts as part of the Faces of Medicaid campaign. The latest ads—”Promises,” highlighting commitments to protect Medicaid and Medicare, and “30 Million,” emphasizing Medicaid’s role in covering children—are running nationally.

To help spread the message, digital toolkits for each ad provide sample social media posts and resources for advocacy. As Congress moves forward with budget discussions that could impact Medicaid and Medicare funding, hospitals and supporters are encouraged to use these toolkits and engage in advocacy efforts.

For additional information, contact Alicia Mitchell at amitchell@aha.org or Kristina Weger at kweger@aha.org.

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